Venetian Macau Open

This year marked a new chapter for the prestigious tournament…The team at Fast Track, through the programme they devised, was able to increase the profile of the tournament and awareness of its new sponsor amongst our target audience in the Greater China region. They also successfully leveraged the opportunities we had with the star players to ensure coverage was maximised. We are pleased with the efforts of Fast Track, who are innovative and mature with their approach. We look forward to working with them again.

- Haiyan Dai, Events Director, IMG Golf

Venetian Macau Open

The Challenge

  • ·         To work with the tournament’s promoters and organisers to increase the profile of the tournament
  • ·         To drive awareness of the Venetian Macao Resort Hotel’s inaugural sponsorship of the event amongst key stakeholders and general public
  • ·         To develop and run a media hosting programme for print, broadcast and online titles across South East China
  • ·         To develop MC scripts, speeches for VIPs in both English and Traditional Chinese for the welcome programme and various events throughout tournament week


Our Response

  • ·         Developed and managed media events, photo calls and press conferences for the tournament to maximise exposure for The Venetian Macao and other key stakeholders
  • ·         Target media identification and hosting through a dedicated media engagement programme
  • ·         Drove key message content in non-hosted lifestyle, sport and general news media on behalf of the tournament and its key sponsors
  • ·         Provided on site player interview translation and media event speeches, scripts and translation services


The Results

  • ·         Published articles topped 250 across print and digital platforms in all key territories in Asia
  • ·         The PR and communications campaign successfully connected The Venetian Macao to the Macau Open, achieving the objectives set by the title sponsor


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