"Working with Fast Track Asia was such a great experience for us. As one can imagine, trying to put on an event in another country can be a stressful process.. .Once we got into the planning process, Fast Track responded quickly and always had several options for us to choose from. Based on our experience this year, we will definitely come back to Hong Kong in 2013 to hold another regional meeting and we look forward to working with Fast Track Asia again."


– Charles E. McJiltonCEO / Executive DirectorSecond Harvest Japan

Second Harvest


The Challenge

·         To work with Japan’s National Food Bank to organise a first-time seminar to allow experts in food banking from around the world can gather and share best practices

·         To increase awareness and understanding of food banking amongst the general public in Hong Kong and across Asia

·         To develop a media programme with key titles in Hong Kong to ensure publicity and coverage of Second Harvest’s objectives

·         To ensure all overseas guests have an enjoyable week in Hong Kong


Our Response

·         Sourced a suitable venue to host a ‘by-invitation only’ workshop to accommodate 25 food banking experts from around the world to discuss issues and find ways to improve food wastage problems

·         Provided logistical and administrative support for an educational public seminar, which was free for members of the public to attend

·         Executed a PR programme that included the facilitation of media interviews with Second Harvest and other professionals in this industry

·         Organised a simple hospitality programme that included location of a hotel for overseas guests, local transportation services as well as sourcing of dinner venues


The Results

·         Published editorial stories returned advertising value of HK$136,687 on a zero budget PR programme

·         Over 117 people registered for the public forum


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