GFI Hong Kong Football Club Rugby 10s

The Challenge

  • The Hong Kong Football Club 10s tournament is one of the leading rugby tens events in the world

  • As the event seeks to broaden its appeal internationally, Fast Track has been retained to expand the reach of the tournament into key rugby markets

Our Response

  • By using Fast Track's international network of offices and our unparalleled experience in rugby, we distributed targeted press releases to specific markets focusing on the teams and players relevant to that market

  • The10s takes place just before the Hong Kong 7s so we were able to leverage our unique involvement in both rugby events to deliver mutual benefit

  • Drafted and distributed daily news and results updates to our global rugby database

  • Managed all tournament media requirements

  • Staffed and managed the on-site media centre

The Results

  • Tournament coverage generated in the UK, New Zealand, Australia and South Africa

OTHER CLIENTS

  • HSBC: Hong Kong Sevens

  • The Ballantine's Championship, Korea

  • The ShuiOn Land China Golf Challenge

  • Extreme Sailing Series Asia

  • Venetian Macau Open

  • Second Harvest

  • Vibram HK100