The ShuiOn Land China Golf Challenge

The China Golf Challenge was a resounding success and Fast Track did a fantastic job. I believe we have established a new standard for golf tournaments and we couldn't have done it without you. I am very appreciative of all of the hard work and effort that you put into it and on behalf of the title sponsor Shui On Land I would like to place on record my most sincere thanks to you.

- Ingrid Tang, Assistant General Manager, Corporate Communications & Branding, Shui On Development Ltd

The ShuiOn Land China Golf Challenge

The Challenge

  • The China Golf Challenge is an innovativemade-for-TV golf event featuring four of the world's top golfers playing 18 holes of golf across six Chinese cities in seven days

  • Fast Track was appointed to deliver an international and regional PR campaign to drive exposure for the event and its sponsors before, during and after the event

Our Response

  • Developed key messages for the tournament and clear communication channels for the distribution of information to ensure consistency

  • Fast Track staff travelled with the core event team across China to each venue distributing multi-lingual press releases and imagery to our international media database

  • Managed all press conferences, player and sponsor interviews, photocalls, media enquiries, media travel logistics, TV requests

  • Worked with the players to ensure maximum exposure through social media channels including Sina Weibo and Twitter

The Results

  • US$4.6million of media value generated across print, broadcast and on-line

  • Worldwide coverage generated across Asia, Europe and America


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