Extreme Sailing Series Asia

The Challenge

  • Engage the Chinese lifestyle media with the Extreme Sailing Series Asia, an innovative new sailing event held in Qingdao

Our Response

  • Leveraged relationships with key Chinese media to guarantee attendance

  • Developed an attractive media engagement package that included trips on the boats to help educate the media on the event and format

  • Fast Track's retained China media consultant managed the programme in market

The Results

  • Over 20 lifestyle and consumer media from across China and the region attended the event

  • Extensive coverage generated for the event and event partners

OTHER CLIENTS

  • HSBC: Hong Kong Sevens

  • GFI Hong Kong Football Club Rugby 10s

  • The Ballantine's Championship, Korea

  • The ShuiOn Land China Golf Challenge

  • Venetian Macau Open

  • Second Harvest

  • Vibram HK100