ICC recruits CSM for Associate and Affiliate growth
The International Cricket Council (ICC) has agreed a partnership with global agency CSM Sport and Entertainment, as it looks to commercially support its second and third-tier Associate and Affiliate Members (AMs).
CSM will work alongside the ICC to build commercial revenue structures for these members, in the hope of developing long-term success both on and off the field.
The ICC’s members include the likes of Afghanistan and Scotland, and are categorised by national cricket governing bodies that are not full ICC members, but where cricket is firmly established and organised. Affiliate members, meanwhile, are those that are neither full ICC members nor have strong organisation or infrastructure, but where cricket is recognised as being played.
The work will be led by CSM regional director Mike Davis, and he said: “We are delighted to be working with the ICC on this project, and will be calling on all our international expertise of developing long-term, impactful commercial strategies for rights holders around the world.
“We look forward to supporting the ICC with the capacity building program by helping its Associate and Affiliate members enhance their own commercial revenues.”
CSM will work directly with the Associate and Affiliate members on their unique needs, and will implement strategies according to each nation’s requirements.
Andy Hobbs, the ICC interim head of global development, added: “A key part of our strategic objective to create more competitive teams on the world stage is to assist more AMs to develop into highly capable, self-sufficient national federations.
“Supporting AMs in the generation of non-ICC income stream is hugely beneficial in that process. All members can utilise CSM’s playbook as a starting point, but they also have the option of working directly with CSM to progress further.”